100%

Goggles and accessories

Who has not noticed the famous logo 100% displayed by the biggest names in motocross during the 80s. The brand worn by Bob Hannah, Ricky Johnson, Johnny O'Mara, David Bailey, Jeff Ward made his return in 2012! It all started in 1982. The young Drew Lien, who wanted to get into the MX business was looking for a name for his brand.

The story

The brand name idea came at home when Drew Lien was looking at a poster of Bob Hannah, who was the number 100. Drew Lien thought "What does it take to win? You've got to give it 100% like Bob does". The brand name was born. At first the brand offered only a few products (cable guide, stickers ..), the logo 100% began to appear on riders' jersey, helmets, motorcycle of the best riders and all without any contract with them, or even without any financial compensation. Unimaginable in our time!

From MX to Dirt Bike

Best known in the world of MX, especially with their goggles, 100% starts to appear on Dirt, DH and BMX events. 100% offers high quality products, approved by riders like Loic Bruni or Fabien Cousinié (Alltricks Rider).

Find a wide selection of 100% products at Alltricks.com (Goggles, Gloves...). Low prices and fast delivery.

100%

Goggles and accessories

The story

From MX to Dirt Bike

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