Endura: Scottish bicycle equipment
Endura is a brand of Scottish bicycle and mountain bike equipment created in the late 90s by Jim McFarlane in Edinburgh.
The history of this brand is rather original because it was after an adventure in Australia that Jim created this brand of mountain bike clothing. Indeed, during his stay in Australia, he regularly participated in triathlon races and it was at one of these events that he had all his equipment stolen, forcing her to find something to wear quickly. But he was very disappointed with what he could find and so he promised himself to create a bike clothing brand focused on performance, quality and above all longevity. Indeed since its creation, Endura's philosophy has been the endurance of its products.
Since 1992, Endura has grown, and today the brand offers a complete range of cycling equipment and clothing that is extremely resistant over time. There are mountain bike gloves, jerseys, thigh shorts, and even mountain bike helmets.
The brand's legendary range is the MT500 launched on the mountain bike market at a time when this discipline was in full expansion.
Endura: jersey, shorts and mountain bike jacket
If Endura is a well-known brand for its mountain bike clothing, it is now a brand that also offers clothing for the road and urban cycling, which makes it the largest brand of cycle clothing in the United Kingdom, and also allows it to be present in many countries such as the United States, France, Scandinavia...
Endura: equipment for professionals
The Scottish brand teams and sponsors major teams such as the Movistar Team, the UCI Pro Tour road cycling team.
She also follows great mountain bike riders, both in XCo and downhill. Endura is therefore regularly present on the national and international podiums.
In addition to the many riders the brand supports, it is present at major events such as the Roc d'Azur or the Endura Mountain Bike Series in New Zealand.
You can find Endura brand equipment on Alltricks.com.
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