Northwave

Northwave Clothing and Shoes

Founded in 1991 by the Piva family in northern Italy, the brand began to build snowboard boots.
A revolution on the snowboard slopes as the snowboarders of the time practiced this new sport in hunting or trekking boots.
Nortwave vélo was born in 1993 in Montebelluna, the Italian shoe district. Gianni Piva, the current CEO of the brand, had extensive experience in sports research and development at the time, and launched the first MTB shoe from Northwave. They stand out from the others: they are two-tone, red and yellow, just like the company logo. Very quickly the brand will offer the general public specialized road bike shoes, to finally tackle the entire bicycle equipment market by offering a range of clothing for cyclists.
One of the specificities of Triathlon is that no time should be wasted in the transition between swimming / cycling and cycling / running events. You must be able to put on and take off these Triathlon shoes as quickly as possible. For this reason, the VELCRO strap fastening system is most commonly used on Triathlon shoes.

Northwave stands out from the competition

It is certainly from the world of streetwear "flash" snowboarding that the brand has found its style. The products it offers to cyclists are all designed in Italy, with originality. You have to be able to stand out in a group of 200 cyclists, don't you think? Apart from the style, everything is thought out and worked on to meet the requirements of each discipline and the comfort of each practitioner.
It is certainly from the world of streetwear "flash" snowboarding that the brand has found its style. The products it offers to cyclists are all designed in Italy, with originality. You have to be able to stand out in a group of 200 cyclists, don't you think? Apart from the style, everything is thought out and worked on to meet the requirements of each discipline and the comfort of each practitioner. Among the athletes who have given their confidence in the brand and who will help it grow, are names such as Alessandro De Bertolis, world champion in mountain biking. Later on, big names such as Philippe Gilbert, Fabian Cancellara, the Schleck brothers followed. Major players on the professional cycling scene, they are riders used to all the conditions that allow the brand to develop and innovate in order to offer you the best clothes. Find all Northwave shoes and clothes on Alltricks.com!

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